Intro
In this task I was given, I was set to create branding for an upcoming logistics freight company. Although it was later found out to be a potential check fraud scheme, I paused all operations on the project. Later on I revisited the project with confidence to complete and close the chapter on the logo itself.
Workflow
The task at first was complicated as was articulating the company. In return I created a few concepts using the information I was given. One of the most complicated visions during the concept preproduction was visualizing the icon for the logo. From the concept board there was many ideas.
Result
After shifting through various concepts I was able to land on a concept using typography as seen on the brand deck.
